Cruise the Boulevard

To inspire locals to cruise the El Cajon Boulevard, which was once the principal automobile route between San Diego and El Cajon, this branding of the boulevard evoked nostalgia with classic automobile motifs. Banners touch on notable characteristics of the boulevard, from the gargoyle lamps in front of the Lafayette Hotel or the retro neon signs of local businesses. A mobile app encourages visitors to support local businesses as supporting elements carry across each piece.